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Chay
Chay is the founder and creative mind behind She's The Niche — a Toronto-based creative studio helping brands build a digital presence that feels as good as the business behind it.
She works across web design, branding, content creation, photography, videography and creative direction — shaping how a business looks, feels, and shows up everywhere it's seen.
Who is Chay
She's The Niche started with a simple frustration: too much of what passed for branding and web design online felt cookie-cutter — same templates, same stock language, same forgettable result. Chay founded the studio to do the opposite.
As a creative director and designer, she works directly with business owners and entrepreneurs, combining strategy, design and visual storytelling into something that actually feels like the person or business behind it.
She cares as much about how a brand feels as how it looks — the kind of attention to detail that makes a business feel more established, more premium, more like itself, the moment someone lands on the page.
Today, she works with businesses across Toronto and Canada — and She's The Niche remains, intentionally, founder-led.
What Chay is known for
More than a website.
Some need an entirely new direction.
Some just need someone who can finally see the bigger picture.
That's where Chay comes in.
